Privacy Policy

Last Updated: February 17, 2026

Introduction

Memphis Performing Arts & Creative Academy ("MPACA," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at memphisperformingarts.com, use our services, or otherwise interact with us. By using our website or services, you agree to the practices described in this Privacy Policy.

Information We Collect

We may collect the following types of personal information:

  • Contact Information: Name, email address, phone number, and mailing address.
  • Student Information: Age, grade level, program interests, and enrollment details.
  • Communication Preferences: Your preferences for receiving communications from us, including SMS/text message consent.
  • Website Usage Data: IP address, browser type, pages visited, time spent on site, and referring URLs.
  • Form Submissions: Any information you voluntarily provide through our contact forms, enrollment forms, or other communications.

How We Use Your Information

We use your personal information for the following purposes:

  • To process enrollment inquiries and registrations
  • To communicate with you about our programs, classes, events, and schedules
  • To send SMS/text messages if you have opted in to receive them
  • To respond to your questions, comments, and requests
  • To improve our website, programs, and educational services
  • To comply with legal obligations and protect our rights
  • To send promotional communications about events, performances, and new programs (with your consent)

SMS & Text Message Communications

Memphis Performing Arts & Creative Academy may send SMS and text messages to individuals who have provided their express written consent to receive such communications. By opting in to our SMS messaging program, you consent to receive text messages sent using an automatic telephone dialing system (ATDS) to the mobile phone number you provided.

These text messages may include, but are not limited to: enrollment confirmations, class schedule updates, event reminders, performance notifications, program announcements, and other communications related to our educational services. Messages sent via our automatic telephone dialing system (ATDS) are intended to provide timely, relevant information about your relationship with MPACA.

Message Frequency: Message frequency may vary depending on your enrollment status, upcoming events, and program activity. You may receive recurring messages throughout the duration of your engagement with MPACA.

Message and Data Rates: Message and data rates may apply. Please contact your wireless carrier for details about your messaging plan and any applicable charges.

Opt-Out: You may opt out of receiving SMS text messages at any time by replying STOP to any message you receive from us. After opting out, you will receive a final confirmation message and will no longer receive text messages from our automatic telephone dialing system (ATDS) unless you re-subscribe.

Help: For assistance with our SMS program, reply HELP to any message or contact us at info@mpacacademy.org.

Consent is NOT a condition of purchase, enrollment, or participation in any program offered by Memphis Performing Arts & Creative Academy. You may choose not to receive SMS messages and still enroll in and participate in all MPACA programs and services.

No Mobile Data Sharing: We do not sell, rent, lease, or share your mobile phone number or any information collected through our SMS messaging program with third parties for their own marketing purposes. Your mobile information will only be used in connection with the purposes described in this Privacy Policy and our Terms of Service.

Information Sharing & Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

  • Service Providers: With trusted third parties who assist us in operating our website, conducting our programs, or servicing you, so long as those parties agree to keep this information confidential.
  • Legal Requirements: When we believe in good faith that disclosure is necessary to comply with the law, enforce our policies, or protect our or others' rights, property, or safety.
  • With Your Consent: When you have given us explicit permission to share your information for a specific purpose.

Data Security

We implement appropriate technical and organizational security measures designed to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security. We encourage you to take steps to protect your personal information, such as using strong passwords and keeping your login credentials confidential.

Children's Privacy

As an educational institution serving students of all ages, we take the privacy of minors very seriously. We collect personal information about minor students only with the consent of a parent or legal guardian. Parents and guardians may review, update, or request deletion of their child's personal information by contacting us at info@mpacacademy.org. We comply with the Children's Online Privacy Protection Act (COPPA) and applicable state laws regarding the collection and use of information from children under 13.

Cookies & Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and understand where our visitors are coming from. You can control cookie settings through your browser preferences. Disabling cookies may affect certain features of our website.

Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

  • The right to access and receive a copy of your personal data
  • The right to correct inaccurate personal data
  • The right to request deletion of your personal data
  • The right to opt out of certain data processing activities
  • The right to withdraw consent at any time

To exercise any of these rights, please contact us at info@mpacacademy.org.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post the updated policy on this page with a revised "Last Updated" date. We encourage you to review this policy periodically. Your continued use of our website or services after any changes constitutes your acceptance of the updated Privacy Policy.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Memphis Performing Arts & Creative Academy
Email: info@mpacacademy.org
Website: memphisperformingarts.com